1.遵循集团和下属酒店所列的各项规定及本酒店的规章制度,在市场销售总监具体指导下,履行自己的职责。
2.确保所有文具和印刷品完全符合铂尔曼品牌标准。
3.制定酒店公关策略。
4.组织店内外公关活动,例如部门内或店内活动。
5.确保酒店的每次宣传都有助于为酒店建立良好的声望。
1.The Marketing and Communication Manager performs her duties within the framework defined by the chain, hotel norms and by internal rules and regulations as specified by Director of Sales & Marketing.
2.Ensures that stationary and printed items are standardized and conforms to the PULLMAN standards.
3.Sets in conjunction the PR strategy of the hotel.
4.Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities.
5.Ensure optimum publicity is created for all major hotel happenings.
- To manage the Marketing Communications strategy for the hotel so as to build the image and position for the hotel to target markets
管理酒店的营销传播策略以构建酒店目标市场的形象和地位;
- Assist with execution of tactical and online marketing promotions to drive revenue deliver
协助执行战术和网络营销促销活动来推动收入交付;
- Execute collateral and ad programs according to brand standards
按照品牌标准执行担保和广告项目