【职位描述】
With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it’s with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.
The Assistant Ecommerce Manager drives revenue for hotel products and promote its reputation through various online channels. This role works closely with other teams like Sales / Room / Revenue / F&B / Events to identify their promotional and revenue objectives. He / she creates and implements the necessary marketing initiatives with the Director of Sales & Marketing and Director of Revenue Management in order to reach those objectives.
What will I be doing?
As the Assistant Ecommerce Manager, you will be responsible for performing the following tasks to the highest standards:
• Assist the Ecommerce Manager in executing online marketing initiatives set by the Marcom Manager for respective departments, major but not limited to, Sales / Room / F&B / Events (VIP events, weddings, social events, general property awareness).
• Assist the Ecommerce Manager to maintain and update all relevant content on the hotel's network and social media.
• Real-time tracking of online content such as social media / blogs / review websites to customer reviews, coordinating relevant departments to solve and improve the problems raised by guests, replying promptly to ensure the hotel's reputation.
• Assist the Ecommerce manager in the research and development of new online channels for all departments.
• Good use of Hilton online tools.
• Track and follow-up on the effectiveness of each online activity in each department and provide research and analysis.
• Track the effectiveness and ROI of each promotion and campaign.
• Expand the database of respective departments.
• Assist the Ecommerce Manager to review and improve the effectiveness of initiatives.
• Carry out any other reasonable duties and responsibilities as assigned.
• The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.
希尔顿在全球 100 多个国家和地区拥有数以千计的酒店,提供无数令人愉悦的机会。 从敞开的大门到热情的微笑,再到与众不同的体验,我们为每年与我们在一起的数百万旅行者提供他们永远不会忘记的欢迎。 除了我们旗舰品牌希尔顿酒店及度假村还包括:华尔道夫酒店及度假村、LXR、康莱德酒店及度假村、希尔顿嘉悦里酒店、Signia、格芮希尔顿精选酒店、希尔顿逸林酒店及度假村、Tapestry Collection by Hilton、希尔顿尊盛酒店、Tempo、 Motto、希尔顿花园酒店、希尔顿欢朋酒店、Tru by Hilton、希尔顿欣庭酒店、希尔顿惠庭酒店和希尔顿分时度假俱乐部。
如果您热衷全球旅行对世界的影响,您可能就是我们正在寻找的希尔顿团队成员。 因为在希尔顿酒店,我们永远不会忘记我们在这里的原因:使我们的客人,团队成员和业主都满意。
协助电子商务经理驱动酒店产品收益并通过各在线渠道加强酒店声誉。与销售/房务//收益/餐饮/宴会销售等团队密切合作,制定起宣传和收益的目标。在市场销售总监及收益总监的领导下,创建并实施必要的市场销售策略及价格策略从而取得酒店更好的收益。
我的具体职责是什么?
作为电子商务副经理职位,您将应以最高标准完成以下任务:
• 协助电子商务经理执行市场传媒经理为各部门所设置的在线市场策略,其中将不限于销售客房/餐饮/宴会等产品(VIP活动/婚宴/社交活动等)。
• 协助电子商务经理维护酒店所有网络及社交媒体上的相关内容,并实时更新。
• 实时跟踪社交媒体/博客/审查网站等的在线内容以客户评论,协调相关部门对客人提出的问题进行解决和完善,及时回复确保酒店的美誉度。
• 协助电子商务经理为各部门进行新在线渠道的研究与开发。
• 良好的运用希尔顿集团的在线工具。
• 对各部门的每个在线活动进行有效性的追踪与跟进并提供研究和分析。
• 跟踪每个推广和活动的有效性及投资回报率。
• 增强各部门的客户数据库。
• 协助电子商务经理检讨及改善在线策略的成效。
• 对于各部门新在线推广机会的研究及探讨。
• 如有必要,该部门有权更改或补充该职位描述。
• 完成任何其他合理的职责和被指派的职责。
【任职要求】
What are we looking for?
An Ecommerce Manager serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
• Hospitality: We are passionate about delivering exceptional Guest experiences.
• Integrity: We do the right thing all the time.
• Leadership: We are leaders in our industry and in our Communities.
• Teamwork: We are team players in everything we do.
• Ownership: We are owners of our actions and decisions.
• Now: We operate with a sense of urgency and discipline.
• Fluent in spoken and written Mandarin and English to meet business needs.
• Good computer operation skills.
• 2 years or more experience in hotel and marketing / advertising, preferred.
• Strong digital marketing experience, especially in the areas of email marketing and website optimization.
• Basic SEO skills, including Google and Baidu SEO rules and regulatory experience.
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
我们寻找什么样的人才?
希尔顿电子商务副经理职位始终要以宾客的利益为重并与其他团队成员密切合作。若要成功地应聘这一职位,您的态度、行为、技能和价值观应符合下列标准:
• 诚挚待客: 自愿全心全意为宾客提供无与伦比的绝佳体验
• 正直诚信: 时时刻刻为所应为
• 领导核心: 力争在业界和所在社区都位居领导地位
• 团队合作: 所有工作中积极发扬团队合作精神
• 主人翁精神:勇于为自己的行动负责并敢于做出决定
• 即时行动: 我们以刻不容缓的态度和纪律运营
• 中英文口语和书写流利。
• 熟练的电脑操作技能。
• 2年或以上酒店市场及推广经验为佳。
• 拥有强大的在线分销销售经验以及电子邮件销售和网站优化。
• 基本SEO技巧,包括谷歌和百度搜索引擎优化规则,法规经验。
服务于希尔顿将会如何?
希尔顿全球是国际最具知名度的酒店管理公司之一,其下品牌包括从豪华的全面服务酒店,度假村到公寓式酒店以及中端酒店等。近一个世纪,希尔顿全球致力于通过全球品牌. 延续为全球客户提供优质服务的传统,坚持为商务和休闲旅游人士提供最优质的客房、服务、产品和品牌价值。我们的愿景 “让世界充满阳光,让大家都感受到热情的温暖,提供与众不同的卓越体验,让每位宾客在每家酒店的每次住宿都倍感满意” 团结我们作为一个团队每天都在世界各地创造非凡的酒店体验。同时,我们惊人的团队成员是希尔顿的核心所在!