§ 制定和执行酒店市场传讯政策程序。
Plans
and implements hotel’s Marketing Communications policies and procedures.
§ 主导媒体关系,包括:新闻发布和主要文章的准备、各媒体对酒店采访摄影录像的安排等。
Directs
press relations including preparation of news releases and feature articles,
making arrangements for interviews and photo and video shootings between
company and press, radio, and television representatives.
§ 协助酒店员工在对外讲话、信函和文章方面的准备。
Provides
assistance to hotel personnel in writing speeches, preparing letters and drafting
articles that are to be made public.
§ 为酒店产品展览的准备和演示提供建议。
Advises
on the preparation and presentation of product shows, displays and exhibits.
§ 与营销和广告相关的员工协调准备一切与公共关系相关的广告和销售推广资料。
Coordinates
with marketing and advertising personnel the advertising and sales promotion
material with public relations objectives.
§ 为社会团体项目和活动管理提供相关建议。
Advises
management on community relations’ projects and activities.