·
Develops a public
relations programme for the hotel based on its marketing goals. Liaises with
Marketing in targeting specific markets and developing the public relations
strategies to reach these markets
·
根据酒店的市场定位制定公共关系策略,明确市场目标,依照市场定律及销售目标发展公共关系
·
Develops media
contacts, plans press conferences and other press activities. Acts as hotel’s
liaison with media to promote good publicity and counteract bad publicity.
·
发展与媒体的关系,策划新闻发布会和其他新闻活动,作为酒店与媒体的桥梁树立酒店良好的形象,抵制不良宣传
·
Develops and organizes
promotional activities, coordinates with departments concerned; invites VIPs
and media to promotional activities; prepares and issues press releases
·
策划和组织推广活动,协调相关部门工作,邀请VIP和媒体参加这些推广活动,编写和发布新闻稿
·
Establishes sales
leads from the study of magazines, newspapers and form personal contacts;
coordinates sales leads with Banqueting and Sales Departments
·
及时将从杂志、报纸及他处得来的信息传递给销售部与宴会部等相关部门
·
Disseminates
corporate press releases to appropriate local trade and consumer media
·
将集团有关新闻传递给本地媒体及客人
·
Establishes a programme
for sending promotional news to trade publications on a regular basis releases
covering special events, promotions, etc.
·
定期给本地媒体发布最新消息,例如重要活动及酒店推广信息等
·
Prepares
promotional press releases on personalities among guests and employees of the
hotel and on newsworthy events in the hotel
·
为酒店顾客及员工传递有价值的新闻信息
·
Provides
information to other departments on activities within and outside the hotel
which may be useful when dealing with guests
·
向其他各部门提供酒店内外的有效信息,以便他们在面对客人时应用
·
Accepts clients and
media complaints, requests, and inquiries and coordinates handling with
departments concerned
·
接受客户及媒体的投诉、要求及询问,反馈给相关部门并配合其做好处理工作
·
Coordinates all
activities with the Sales Manager
·
配合销售经理的做好所有销售活动
·
Maintains good
public relations by extending personalized service to VIPs. e.g. following up
on reservations for VIPs, assisting in greeting VIPs and groups upon their
arrival, sending welcome letter to VIP guests
·
与VIP客人保持良好的关系,处理诸如VIP的预订、协助迎接VIP、准备欢迎信等工作
·
Coordinates guest
lists and invitations for VIP receptions, luncheons, dinners, etc.
·
配合准备VIP的接待、午餐及晚餐的名单和邀请函
·
Maintains clipping
files pertaining to the hotel(s) based on daily perusal of the media and
provides same to General Manager, other departments, other hotels, corporate
public relations, as appropriate
·
向总经理、各部门、姐妹酒店及集团PR提供相关剪报信息等
·
Maintains mailing
list/contact file
·
建立信件往来名单并存档
·
Maintains hotel
photo file
·
建立酒店图片档案
·
Liaises with Human
Resource Manager on matters affecting corporate image
·
与人力资源经理共同维护集团良好形象
·
Develop hotel gifts
and giveaways
·
制作酒店礼品
·
Builds profile
within local market place through attendance at various events and local market
place
·
通过出席各类社团活动建立酒店形象
·
Co-ordinates hotel
photography when required
·
协助进行必要的酒店摄影工作
·
Monitors awareness
of competitor activities and use information when developing strategies
·
了解竞争对手的活动,以便在制定发展战略计划时作参考
·
Plans and
coordinates sponsorship activities
·
协助各类赞助活动